WORK — Ad-Like Work

Show Opener

Opening video for the AICP (Association of Independent Commercial Producers) traveling awards show.

We got a little carried away.

"ABCs of Producing"

Buick TV Campaign

Hey, remember TV? Here’s a few of the commercials I wrote for Buick.

"Groceries"

TV spot for the new Buick Regal Turbo.

"Dance"

TV spot highlighting IntelliLink, Buick’s voice activated system.

"Lunch"

TV spot for the redesigned Buick LaCrosse.

"Wedding"

TV spot introducing Buick’s first ever convertible.

"Sheet"

"Insurance"

Buick Superbowl

We made Buick’s first ever spot for the Superbowl. We invited some guests.

"The Big Day"

OnStar Interactive

Social piece where the viewer uses the power of ‘tap next photo’ to make someone’s world feel a little safer.

Safe Space Interactive

“Safe Space”

NCAA Tournament

Campaign promoting Buick’s sponsorship of the NCAA Tournament. We produced content that lived on Facebook, Twitter, Instagram and Youtube throughout the course of the 4 week tourney.

"Culinary Arts" Twitter

"Color Theory" Facebook/Instagram

"Psychology" Youtube

"Balls" Twitter

"Physics" Twitter

"Dramatic Arts" Facebook/Instagram

"Wave Theory" Facebook/Instagram

Bold Takes

The agency wanted to grab the attention of some potential clients with their big thinking.

We added a little feeling.

BOLD TAKES

OnStar Pride

Digital campaign in support of National Coming Out Day and Pride Week.

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Motor City Casino Outdoor

Lockdown is over! Here’s an outdoor campaign we did informing the neighbors the casino’s still rolling.

"Woof" Social Media Campaign

Dogs and cars. People seem to like both. Sponsoring the Westminster Dog Show with an integrated social media campaign seemed like good thinking.

"Woof" CaseStudy

The D Show

Series of ‘Call For Entries’ posters for The D Show Advertising Awards.

Just wanted one poster. But the concept seemed to write itself.

Fighting Mullets Hockey Stick Wax

Small, plucky company needed a brand identity. We did everything from online videos to in-store displays to a Movember promotion.

"Mullet Man Goes Hunting"

"Mullet Man Goes Shooting"

"Mullet Man Goes Fishing"

In Store Displays

Movember

Fighting Mullets Hockey Stick Wax "Join The Fight. Grow Your Mo."

Mutual of Omaha

The client wanted a re-brand but with a nod to their old brand, when they were known for sponsoring TV’s “Wild Kingdom”.

Buick Social

Roof Rack social campaign

A TourX owner cares about what they’re doing more than where they’re going, so we grabbed attention with targeted social content that showed exactly what they could be up to.

Influencer Campaign

To boost Buick’s social presence at the College National Playoffs, we partnered with Influencer Josh Peck to create social content during Championship Weekend.

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"MayTheFourth"

"Halloween"

"ClayFinger"

Valero Rescue Relay

No one likes gas companies. Everyone likes dogs. Overview of our integrated campaign to use Rescue Relays to give Valero a little love.

"RescueRelay"

Chevy Malibu

Style meets substance.

Print campaign launching the completely redesigned Chevy Malibu.

Leo Burnett

House ads. Truly the squeaky floorboards of any agency home. In spite of that, here’s some written for Leo Burnett.

Buick Print

Buick Verano Turbo "The Dog Might Stick His Head Out. Once."

Buick Verano Turbo "'Fashionably' For Certain. The 'Late' Part Is On You."

Buick Verano "So Quiet You Can Hear A Chin Drop."

Buick Verano "It's Everything You Unexpected."

1-800-TAXICAB

Scroll down for more.

Print Ads of Yesteryear

Dodge Charger "Please Pick Up Missing Husbands At The Dodge Display."

Chevy Camaro "Your Car Is Old."

Webe.Jeeping.com "For Best Results Apply To Rough Surface."

Webe.Jeeping.com "Freedom's Just Another Word For 'Pre-Owned, Slightly Used Jeep."

Webe.Jeeping.com "Uncurb Your Enthusiasm."

Chevy Equinox "We've Been Thinking..."

Leo Burnett "This Is All The Fuel You Need."

US Postal Service "Keep Your Address Your Own Business."

GMC Presents

A series of 4 minute online documentaries I researched and wrote highlighting the impact of GMC trucks on different community projects around the country.

"GMC Presents: The Onrust"

"GMC Presents: Horse Farm"

"GMC Presents: Quad Rugby"

"GMC Presents" QR Code Catalogs

"When I Grow Up"

Digital video promoting Cornerstone Schools, a consortium of charter schools operating in the Detroit area.

"When I Grow Up"

Chrysler 300M

TV campaign for the Chrysler 300M.

"VideoDating-She Says"

"VideoDating-He Says"

Digital Creations of Yore.

Buick & NCAA Human Highlight Partnership

Celebrating the stories behind the athletes, we created a completely user-generated scholarship program, funded by Buick and promoted by the NCAA.

BuyAmerican PSA

2009. 'Bailouts' and 'bankruptcy' filled the air. Seemed like a good time to remind people how important the US auto industry is. See if this reminds you of anything.